Norse FR Marks Thanksgiving by Honoring the Workers Who Keep America Running
As families and communities across the United States gather to celebrate Thanksgiving, Norse FR is taking a moment to recognize the men and women whose work continues long after the holiday lights come on. From linemen restoring power in harsh weather to, oil and gas crews, first responders, and industrial teams on critical infrastructure, Norse FR has issued a message of gratitude to the people who keep the country safe, moving, and connected.
This year’s Thanksgiving message carries particular weight for the company. Following a period of rapid growth, major product launches, and deeper engagement across North America’s utility and industrial sectors, Norse FR says the holiday is an opportunity to reflect on the people behind the workwear — not just the garments themselves.
“Thanksgiving is a reminder that the hardest-working people in the country rarely get a day off,” said Steve Layton, President of Norse FR. “These workers face storms, extreme heat, blistering cold, and dangerous working conditions on a daily basis. They stil show up every day to keep America’s infrastructure alive. We’re proud to serve them, protect them, and stand behind the work they do.”
Norse FR, known for its performance-built, dual-hazard flame-resistant apparel, has made significant strides this year in engineering lightweight, breathable, and ergonomic FR garments designed for demanding environments. Layton said the company’s mission has always been rooted in honoring the workers who rely on its products.
“Every piece of FR gear we make is connected to a real person doing real work. Thanksgiving gives us time to appreciate the men and women who climb poles in freezing rain, maintain power grids after dark, and put themselves in harm’s way to keep communities safe. They’re the backbone of the nation, and we never forget that.”
The company’s message extends to partners and crews across the country, including lineman teams and utility apprentices the brand has supported throughout the year — most notably the all-women Valkyries of IBEW Local 77, whom Norse FR sponsored at the International Lineman’s Rodeo in Kansas.
Layton notes that the holiday is also a moment to recognize the families behind the workers.
“Every lineman, every welder, every operator out there also has someone at home who supports them,” he said. “To the families who spend holidays waiting for their loved ones to return from a storm call or a night shift — we see you, and we appreciate you.”
As the winter season approaches, Norse FR says its commitment remains focused on equipping crews with durable, comfortable apparel engineered for the realities of field work. The company plans to continue expanding its operations and performance-driven product line into 2026.
“This Thanksgiving, we simply want to say thank you,” Layton said. “To the brave, the skilled, the resilient — the people who keep America running. We are honored to serve you.”
This year’s Thanksgiving message carries particular weight for the company. Following a period of rapid growth, major product launches, and deeper engagement across North America’s utility and industrial sectors, Norse FR says the holiday is an opportunity to reflect on the people behind the workwear — not just the garments themselves.
“Thanksgiving is a reminder that the hardest-working people in the country rarely get a day off,” said Steve Layton, President of Norse FR. “These workers face storms, extreme heat, blistering cold, and dangerous working conditions on a daily basis. They stil show up every day to keep America’s infrastructure alive. We’re proud to serve them, protect them, and stand behind the work they do.”
Norse FR, known for its performance-built, dual-hazard flame-resistant apparel, has made significant strides this year in engineering lightweight, breathable, and ergonomic FR garments designed for demanding environments. Layton said the company’s mission has always been rooted in honoring the workers who rely on its products.
“Every piece of FR gear we make is connected to a real person doing real work. Thanksgiving gives us time to appreciate the men and women who climb poles in freezing rain, maintain power grids after dark, and put themselves in harm’s way to keep communities safe. They’re the backbone of the nation, and we never forget that.”
The company’s message extends to partners and crews across the country, including lineman teams and utility apprentices the brand has supported throughout the year — most notably the all-women Valkyries of IBEW Local 77, whom Norse FR sponsored at the International Lineman’s Rodeo in Kansas.
Layton notes that the holiday is also a moment to recognize the families behind the workers.
“Every lineman, every welder, every operator out there also has someone at home who supports them,” he said. “To the families who spend holidays waiting for their loved ones to return from a storm call or a night shift — we see you, and we appreciate you.”
As the winter season approaches, Norse FR says its commitment remains focused on equipping crews with durable, comfortable apparel engineered for the realities of field work. The company plans to continue expanding its operations and performance-driven product line into 2026.
“This Thanksgiving, we simply want to say thank you,” Layton said. “To the brave, the skilled, the resilient — the people who keep America running. We are honored to serve you.”
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